Newforma Makes Leadership Change with New Lead of International Sales

Newforma appoints AECO tech veteran Matthew Cox as SVP of International Sales, aiming to address project complexity, data fragmentation, and labor shortages with an open, cloud-first platform.

Newforma Matthew Cox

Newforma has named Matthew Cox as Senior Vice President of International Sales, bringing on the AECO tech veteran to support the company’s expansion into global markets. Cox’s previous leadership roles at companies like Bentley Systems have prepared him to help firms tackle mounting challenges in the architecture, engineering, construction and owner (AECO) industry.

Cox joins Newforma as the sector faces increased project complexity, growing information silos, and persistent labor shortages. Collaboration tools continue to evolve, but many firms struggle with fragmented communication and limited data visibility — issues Cox believes Newforma’s open, neutral platform is uniquely positioned to solve.

“The AECO industry is at a crossroads,” said Cox. “Firms are under pressure to do more with less, while managing scattered data and rising risk. Newforma’s neutral, cloud-based system allows teams to stay connected without forcing them into a single workflow or software suite.”

Cox’s appointment aligns with Newforma’s broader push to support distributed teams and global growth.

 

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