Article originally published on devicemagic.com
Construction projects take months or years to complete and require ongoing input from the customer. A proactive approach to customer service is essential to construction success. Instead of relying solely on charisma and sales ability to keep customers happy, use a relationship management approach.
How is a relationship different from transactions? When you focus on individual sales, you focus narrowly on completing the project. You probably neglect or forget to apply yourself to understanding the customer’s needs more broadly. The result? Your company may be blindsided by new strategic changes and miss subtle signals of customer dissatisfaction. Turning that process around requires two steps.
- Start by acknowledging that a relationship approach — seeking to understand and assist the customer beyond a specific transaction — is valuable.
- Develop tools and habits that ensure you follow through to develop the connection. Use digital forms to easily track your process and gather information about your customers.
Tip: To keep customers happy and win in business, you need to develop networking habits. For more insight on how to build relationships, read “Never Eat Alone.”
Once you've committed to a relationship management strategy, learn more about your customers and look for additional opportunities to provide value and partner with them in the future.
(read three more steps on how digital strategy can improve your customer relationship management...)
Device Magic is a mobile forms software and data collection app used by thousands of organizations worldwide. We make it easy for businesses to eliminate paperwork, improve data quality and increase efficiency through mobile forms. As a result, Device Magic is a top-rated iOS app for mobile data collection.
