
SquareStack, Bill Furlong, QUill
As artificial intelligence rapidly reshapes how work gets done, author and technology entrepreneur Bill Furlong decided not only to write about AI—but to use it. His new book, ASAP: AI in SMB A Zen Operating Manual for How Small Business Owners Can Win—and Stay Sane—in the AI Era, was co-written in partnership with his AI assistant, Quill, to serve as both a resource for small business owners and a live experiment in the power of applied AI.
Furlong, co-Founder and CEO of SquareStack, an AI-enabled dashboard manager for small businesses, calls the book a “Zen operating manual for staying sane and competitive in the AI era.” It blends practical guidance, industry case studies, and an inside look at what happens when a small business leader collaborates directly with AI to create a product.
The book addresses how AI can help entrepreneurs cut costs, improve productivity, and make better decisions—without losing their humanity or sense of purpose. Each chapter focuses on real-world applications across industries such as construction, healthcare, education, and marketing, along with checklists to evaluate vendors and avoid “AI-hyped” consultants.
Highlights:
- Step-by-step use cases for automation, customer service, and research
- Guidance on building a personalized AI assistant (“Tesaki”) aligned with your company voice
- Ethical frameworks for data privacy, hiring, and team impact
- Industry by Industry AI best practices and new emerging software tools
- Dozens of practical prompts and workflow templates for small business teams
- Guidelines to recognize the hype and the hucksterism flooding the market
ASAP: AI in SMB A Zen Operating Manual for How Small Business Owners Can Win—and Stay Sane—in the AI Era is available on Amazon and soon on other online booksellers.
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