The American Concrete Pumping Association's microsite (WeAreSaferTogether.org) bringing a heightened awareness of ASME B30.27, the safety standard for material placement systems, to concrete pumpers, placement teams, and contractors was recognized with a Gold Award by the Hermes 2023 Creative Awards.
Hermes Creative Awards is one of the oldest and largest global competitions for creative professionals involved in the concept, writing and design of traditional and emerging media. The program recognizes a Platinum and Gold winners. The Ohio Concrete 2022 Membership Director was awarded with a Platinum Award for the design of its publication cover.
The competition is administered and judged by the Association of Marketing and Communication Professionals (AMCP). Established in 1995, AMCP is one of the largest and oldest third-party evaluators of creative work in the marketing and communicating industry. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and freelance professionals. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors.
Marketing consultant and association management services firm AOE worked with the ACPA to develop the microsite as a key component of a safety campaign. The campaign highlights the responsibilities of each trade working with or around a concrete pump under the standard, with the ultimate goal of keeping every person on a job site safe. The microsite serves as an educational resource that provides job site responsibilities by trade, videos, downloadable flyers, testimonials, FAQs and much more.
“We are excited that the safety campaign website has received international recognition by marketing and communications professionals,” says Christi Collins, ACPA executive director. “We also are thankful for the concrete industry leaders who have stepped up to support this campaign, and we are actively seeking more organizations, including concrete contractors, to join our coalition. Together, we will raise awareness and help create a safer work environment for everyone.”
Launched in January at the World of Concrete, the campaign’s goal is to encourage partnering across all the trades. In March, the ACPA took the message to CONEXPO-CON/AGG 2023 to invite companies and organizations across the concrete industry to join the campaign’s coalition of industry partners. To date, the American Society of Concrete Contractors, Concrete Foundations Association, Tilt-Up Concrete Association, and concrete contractor Joseph J. Albanese, based in California, have pledged their support.
Those interested in learning more about the campaign and joining the coalition can visit the award-winning microsite at https://www.wearesafertogether.org/join. Coalition members are featured on the site and will be given equipment decals and other promotional materials, as they become available, to distribute to employees, members and/or project partners.