Volvo Construction Equipment’s Chinese subsidiary will introduce its SDLG-branded equipment "with a more competitive price point" to North America in the second half of 2013. Shandong Lingong Construction Machinery Co. builds products to attract customers looking for reliable, simple machines than premium, features-led equipment.
"We believe that the SDLG value promise of high reliability in a value-priced product will be appealing to many customers, especially those who would otherwise look at purchasing a used machine,” says Al Quinn, SDLG’s director in North America."
Its entry into North America is the latest phase of SDLG's ambitious international expansion that includes recent introductions in Latin America, Russia, Oceania, Africa, the Middle East and much of Asia.
The two SDLG loaders will undergo an introduction phase with select dealers before being rolled out to a wider customer base across North America in the coming months.
Founded in 1972 and headquartered in Linyi, China, SDLG has been a subsidiary of the Volvo Group since 2007. With manufacturing facilities in China and Brazil the company’s product range consists of wheel loaders, crawler excavators, backhoe loaders, soil and asphalt compactors, and motor graders.