Masonry Veneer Live to Premier at World of Concrete

New four-day Masonry Veneer Live event in conjunction with World of Concrete will focus on the masonry industry's fastest-growing product segment

DALLAS, TEXAS (October 27, 2011) – World of Concrete 2012 is introducing the all-new four-day Masonry Veneer Live event, which will bring together key industry stakeholders, installers, masons, manufacturers and designers to help foster the growth of the masonry industry's fastest-growing product segment.

Masonry Veneer Live will take place Tuesday, January 24, 2012 through Friday, January 27, 2012 in the North Hall, adjacent to the World of Masonry, in the Las Vegas Convention Center. Masonry Veneer Live includes products such as cast stone, brick, and adhered veneer masonry. Each of these veneer materials has a specific installation procedure developed to ensure a durable wall.

WOC is proud to partner with three of the masonry industry's most respected and influential organizations - Brick Industry Association, Masonry Veneer Manufacturers Association and Cast Stone Institute - for this new event. With the support and guidance of these high-profile groups, Masonry Veneer Live promises to be an important educational opportunity.

Three Components of Masonry Veneer Live

The Veneer Exhibits area is a special exhibition area within World of Masonry. Manufacturers and suppliers will come together to teach the mason contractors and installers about masonry veneers.

The Masonry Veneer Training Zone is a unique education area. Partnering associations will offer special training demonstrations. Attendees will have the opportunity to view and learn about the most current techniques and code requirements for installation.

Artistry in Masonry Veneers is a special display area featuring live examples of the cutting edge artistry that a craftsperson can achieve with masonry veneer.