Sandvik Mining and Construction will use its newly acquired Chinese subsidiary, crusher and screen manufacturer Shanghai Jianshe Luqiao Machinery (SJL), to reach buyers of mid-range equipment. Sandvik plans a global dual-brand strategy, retaining Sandvik for premium products, and using Shanbao stationary equipment (SJL's brand) along with Sandvik's own "Basic" range of drills and breakers, to address mid-market buyers.
KHL: Sandvik to Take Shanbao Global
SJL's Shanbao crushers and screens expected to attract the mid-market buyers
October 24, 2011