KHL: Sandvik to Take Shanbao Global

SJL's Shanbao crushers and screens expected to attract the mid-market buyers

Oct 24, 2011
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Sandvik Mining and Construction will use its newly acquired Chinese subsidiary, crusher and screen manufacturer Shanghai Jianshe Luqiao Machinery (SJL), to reach buyers of mid-range equipment. Sandvik plans a global dual-brand strategy, retaining Sandvik for premium products, and using Shanbao stationary equipment (SJL's brand) along with Sandvik's own "Basic" range of drills and breakers, to address mid-market buyers.

(More on Sandvik's dual-brand strategy . . . )

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