Virginia Abrasives Corp Names New CEO

An economics and business graduate of the University of Pittsburgh, Fred Daniels began his career at Herc Rentals.

Fred Daniels, Virginia Abrasives Ceo
Virginia Abrasives

Fred Daniels has been appointed as the new CEO of Virginia Abrasives Corp.

An economics and business graduate of the University of Pittsburgh, Daniels began his career at Herc Rentals. During his 23 years there, he held a wide range of roles in sales, management, and IT before becoming eastern region VP. In 2012, he joined AMES Taping Tools as president and CEO. Daniels and his team at AMES significantly expanded the business and successfully completed the sale of the company in 2017. He is a Six Sigma Greenbelt, and has extensive training in LEAN operations and integrating acquisitions.

"Virginia Abrasives has a wonderful reputation in the industry, and we have a strong team of experienced professionals in place,” he said. “I am extremely excited to join the team as the CEO. Leading teams to achieve great results is my passion in business. I see a tremendous opportunity for growth, and I cannot wait to get started."

Daniels will be based at Virginia Abrasives’ world headquarters in Petersburg, Virginia. 

One of only five companies that makes sandpaper in the United States, Virginia Abrasives carries a vast assortment of cutting, finishing, surface preparation, and floor care products and solutions. This includes diamond abrasives for concrete and asphalt cutting, and surface preparation, bonded abrasives, concrete power trowel blades, floor grinder tooling, and polishing pads. Private-label abrasives are a growing part of the company’s product offerings as well. 

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