Reaching New Heights in the Aerial Lift Segment

Rental Editor Sarah Webb discusses the trends covered in the 2023 Aerial Industry Report and how rental companies can incorporate them into their businesses.

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In putting together Rental’s annual Aerial Lift report, it’s clear that lift manufacturers are reaching new heights—and not just literally.

Compact lifts, alternative fuel sources and efficiency features are just a few items manufacturers mentioned when asked what’s new with the aerial lift industry. And, of course, though safety is not a new topic, it’s an “oldie but goodie” in that it should always be top of mind for those working at height.

What’s been talked about at recent industry events also echoes those sentiments.

During conversations I’ve had with manufacturers at trade shows like the American Rental Association Show in February and CONEXPO in March, the rental and construction industries are starting to put stock into these trends. At the same time, they are cautious about making sure the new technology is reliable enough to support their needs. After all, they need the technology to help them power through their rugged day-to-day operations.

So, what do you say? Are you all in with these new trends? Do you have reservations about them? Check out our story to find out more about these new technologies and how rental companies are using them in their operations. 

Speaking of trends, in addition to our coverage on aerial lift equipment, our business management department digs into how rental companies can make the most of telematics software installed on their equipment; our construction department discusses electrification trends and what rental companies need to know about them; and our general tool department goes into all things pressure washers.

To cap it all off, our columnist Dick Detmer offers up his wisdom, this time on rental companies developing and expanding their niche, while also considering diversification when it makes sense. You can find his column here.

Have you recently adopted any new technology associated with aerial lifts? Are you thinking about it? If so, why or why not? Are there any trends you’re seeing that we haven’t yet covered? I’d love to hear your thoughts—and I’m sure your fellow readers would too. Email your ideas to [email protected] or connect with me on LinkedIn by following the QR code.

And be sure to look out for next month’s issue, where we will present our annual Power Generation Equipment report.

Until next time!

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