The second ALH Conference & Awards attracted approximately 200 professionals to Miami at the Marriott Biscayne Bay hotel on Tuesday, Oct. 11, to hear an impressive lineup of speakers and presentations including Larry Silber, president and CEO of Herc Rentals, who spoke about the advent of mobile technology and its effects on the rental industry.
Other topics discussed included how to use big data, the real cost of Tier 4 engines on rental, current rental metrics and what they tell us about rental market trends, cost of ownership, online rentals and more.
In his keynote address, Silber argued that data, technology and logistics will differentiate the industry’s leaders.
“Through mobile technology, service-oriented businesses are increasingly accommodating the way their customers work and are delivering real-time information when their customers need it," he said. “With service at the core of its mission, the equipment-rental industry is just beginning to imagine this 'mobile’ future,' with a customer base that is already familiar with how mobile apps and related technologies can meet their operational requirements. Indeed, the future of the equipment-rental industry is mobile, and ― as far as our customers are concerned ― that future is already here.”
Presentations were also be given by:
- Brad Boehler, president, Skyjack
- Gary McArdle, executive vice president, Rouse Services
- Alex Schuessler, president, International Group & Founder of SmartEquip
- Dale Asplund, senior vice president - Business Services and Chief Information Officer, United Rentals
- Tony Groat, North American manager, International Powered Access Federation (IPAF)
- Chad Hislop, director of engineering, Terex Aerial Work Platforms/Genie
- Kip Eideberg, vice president, Public Affairs & Advocacy , Association of Equipment Manufacturers (AEM)
- Liam Stannard, chief technology officer, BigRentz
- Craig Paylor, chief operating officer, Ahern Rentals
Also, the lineup included a round table discussion on fleet management with Charles ‘Chuck’ Miller, vice president – operations, Herc Rentals; Mike Crouch, president and chief operating Officer, ACME Lift Company; Jonathan Dawley, global vice president – aftermarket, JLG Industries, and Alex Schuessler.
Rental companies in attendance included ACME Lift Company, Aerial Access Equipment, Ahern Rentals, BigRentz, Cloverdale Equipment Co., Compact Power Rental, Herc Rentals, Neff Rentals, NES Rentals, RentalYard.com, Sunbelt Rentals, United Rentals, UpEquip, US Markets and more.
More about the presentations will be available at Access Lift & Handlers.
