Iron Search Expands Its Reach Into Construction Market

Online equipment marketplace adds features, content and service partners to expand appeal to construction industry manufacturers, dealers and customers

The Iron Search web site, an online marketplace for buying and selling agricultural equipment, has been redesigned with new features, content and service partners to improve the user interface and expand its appeal for construction industry manufacturers, dealers and customers.

"The goal is simply to help dealers reach new buyers and sell their inventory faster," said David Greenberg, Iron Search president.

Iron Search Iron Search reaches 5 million people with 70 million page views each year.

The site's focus on construction comes on the heels of an exclusive partnership with IronPlanet, a long-time leader in construction equipment auctions. The exclusive partnership with IronPlanet allows Iron Search users to move inventory to IronPlanet for auction with a few, simple clicks. With the site's built-in social media integration tools, clients can now display used equipment listings on their individual Facebook pages. This popular service is also enhanced with a mobile site (

Advertisers are discovering Iron Search's unique, high-value audience, its best-in-class advertising technology, and its integrated approach to sponsor content. The site already boasts an impressive roster of advertisers, including John Deere, Case IH, New Holland, Samford Farm Machinery, Michelin, AGCO, Farm Credit Services, BASF, Cargill, Bayer, DuPont, Arctic Cat, Ford Motor Company, Syngenta, Pioneer, CENEX and many others.

"We're adding new services to build value for our dealer partners and end-user audience on," Greenberg said. "In the past 12 months, Iron Search delivered almost 200,000 leads to dealers and sold $2.1 billion in equipment, and we see those numbers climbing daily."