Herc Rentals, Bonita Springs, Fla., a wholly owned subsidiary of Herc Holdings, will expand its Herc Rentals brand across its North American operations. As a result, the company’s main brand in Canada, Hertz Equipment Rental, will immediately begin to transition to Herc Rentals.
“While it will take some time to fully convert our signage, fleet and showrooms, we are excited to begin the transition to using Herc Rentals as our main brand across our operations in Canada,” said Larry Silber, president and CEO. “We already operated as a unified North American team; now, we are pleased to continue working together to serve our customers across North America under the same powerful Herc Rentals brand.”
“The opportunity to grow the Herc Rentals brand in Canada represents a unique moment in time for us to celebrate a rich history, having proudly operated for 20 years in Canada,” said Earl Ducharme, region vice president — Canada. “Focusing on the Herc Rentals brand in Canada will allow us to highlight what we are best at: motivated, aligned and engaged team members delivering the highest levels of customer service in the equipment rental industry.”
The company has about 40 locations and employs approximately 700 team members across Canada. Overall, the company has approximately 275 locations, principally in North America, and employs approximately 4,900 team members.