After more than 15 years’ cooperation, ReachMaster Inc. announces an end to the sales representation agreement.
Ebbe Christensen, President of ReachMaster explains that changes in the market and company strategies have prompted the decision.
“We have had a great run with NACH Marketing, its president Mr. Craig Yuhas and his team for many years, however, as a combination of many factors, it was not possible to continue the relationship at a level that made good business sense to either party”.
NACH Marketing has served as ReachMaster’s exclusive sales representation group in California, Arizona, New Mexico and Hawaii for more almost 15 years, and represents a number of other equipment manufacturers in those markets.
“I want to thank NACH Marketing for all their great efforts over the years, and we wish them good luck with their other product lines” says Ebbe Christensen.
As for the future sales representation in western US, Ebbe Christensen explains that due to in particular the changes in the rental industry, ReachMaster, Inc. has already been directly involved in the markets for several years, so there will be no day-to-day changes for the customers. Ebbe Christensen concludes “What I can say at this point is, that we intend to strengthen our sales representation on a more direct basis as we see some great opportunities in the market areas”