Peer Executive Groups Offers Financial Reports to Rental Companies

Peer Executive Groups provides rental companies with reports on Sales Growth Rates, Employee Productivity, Cash, Debt, and the ability to compare themselves with other rental businesses based on ARA region, number of locations, or sales volume.

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Peer Executive Groups
Peg Logo
Peer Executive Groups

Peer Executive Groups (PEG) works with Baromitr to provide rental companies with a Peer Groups Quarterly Scorecard, which allows rental companies to compare themselves with its peers financially and operationally. 

PEG founder Dan Crowley initially focused the reports on Sales Growth Rates, Employee Productivity, Cash and Debt.

“We will be adding Dollar Utilization in the new year, but it has been amazing for our members to see how they are doing versus the general population of rental businesses, and be able to filter based on ARA region, number of locations or sales volume,” Crowley said.

Josh Nickell, PEG Board member, launched PeerTech in 2020 and signed exclusive contracts with Baromitr to automate a Peer Groups Quarterly Scorecard. “You don’t have to be a Peer Group member to benefit from the Quarterly Scorecard, its available to all rental companies,” clarified Josh.

Michelle Nelson, MK Equipment in Oahu, commented, “I like to filter to see how all single store operators with over $3 million rental are doing, since that is our business goal.”

The product was beta tested by about 13 ARA peer groups in both Equipment Rental and Party and Event. 

“During the pandemic, these operators knew exactly what was happening with rental volume in different regions of the country, it was amazing,” concluded Josh.