Libs Paving has been named the winner of the 2026 Best Marketing Video Award, earning recognition for a brand film that puts its people, culture and core values front and center.
The award honors paving and pavement maintenance companies whose marketing videos go beyond surface-level promotion to thoughtfully showcase their workforce and identity. Rather than relying on a traditional highlight reel of completed projects, Libs Paving’s submission focuses on authenticity, capturing pride, teamwork and values that define the company.
Founded in 1971, Libs Paving has grown from a small residential operation into a commercial-focused contractor performing state, municipal and private-sector work. Today, the company employs approximately 165 people and provides a full range of services, including commercial paving, municipal contracting, asphalt maintenance, seal coating, striping, patching, excavation & drainage, milling, and concrete work. Despite decades of growth, company leadership says the organization has never lost its family-business mindset.
“Our success has always come down to the people we have and the way we treat one another,” said Jeff Libs, President of Libs Paving. “No matter how much we’ve grown, we’ve stayed committed to building a workplace where employees feel valued, supported and proud of what they do every day.”
“Growth has never changed our priorities,” added Trudy Libs Betourne, Controller of Libs Paving. “We’ve always believed that if you take care of your people and stay true to your values, the quality of work and the success of the business with follow.”
That philosophy became the foundation of the award-winning video. The film opens with the company logo and a message from leadership, setting a personal tone before transitioning into jobsite footage, employee interviews and behind-the-scenes moments that reflect daily life at Libs Paving.
“The goal was never to make something flashy,” said Justyne Aranda, Marketing Manager for Libs Paving. “We wanted to show what it’s really like to work here, the camaraderie, the trust and the pride our people take in their work.”
Aranda said the creative approach was intentionally simple, allowing employees to tell the story in their own voices. The video avoids scripted dialogue and visual effects, instead highlighting unscripted interactions that feel familiar to anyone in the industry.
“Our company is what it is because of the people behind the work,” Libs Betourne said. “When you focus on them, the story tells itself.”
Throughout the video, Libs Paving’s core values of Customer First, Quality Always; Our People; Growth Mindset; and We Not Me serve as a unifying theme. According to leadership, these values guide decision-making at every level of the organization.
“The people are Libs Paving, that’s not just a saying, it’s the truth,” said Andy Betourne, vice president of Libs Paving. “You can sell a job, but if the crews out there every day don’t take pride in their work and support one another, nothing else matters.”
Employees are consistently placed at the center of the narrative. Crews are shown performing technical work, problem-solving in the field, and sharing moments of laughter and teamwork, offering a well-rounded picture of the company’s culture.
“For a lot of our team members, they don’t always get to step back and see the finished product,” Aranda said. “Seeing their work documented really reinforces that sense of pride and accomplishment.”
One of the most powerful moments in the video comes at the end, highlighting the company’s support for a longtime employee whose wife is battling breast cancer. Crews are shown wearing pink shirts, a departure from their usual bright yellow, as a sign of solidarity.
“That moment really reflects who we are,” Betourne said. “It shows the connection our team has and the way we show up for one another when it matters most.”
From a production standpoint, the video remains clean and intentional. Smooth editing, subtle music and natural jobsite audio create a grounded tone that aligns with the company’s brand.
While coordinating filming around busy schedules posed challenges, the process ultimately reinforced the importance of the project.
“Once everything came together, we knew it was something special,” Aranda said. “Seeing the entire team at the end of the video really brought it home.”
The result is a brand film that balances professionalism with authenticity, offering an honest representation of the company behind the work. For Libs Paving, the Best Marketing Video Award represents more than industry recognition, it serves as a celebration of the people who make the company what it is.
“We’re incredibly proud of this honor,” Libs said. “But more than anything, we’re proud of our team and grateful for the dedication they bring to Libs Paving every single day.”
