Laticrete Expands Resinous Flooring Line in Brazil with Acquistion of Solepoxy

Strategic acquisition provides access to new products and technologies.


LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has acquired Solepoxy Ltda., a Brazilian producer of high quality resinous floor coatings, including epoxy, urethane, polyaspartic and epoxy terrazzo. The company will now operate under the name LATICRETE SOLEPOXY. 

“This acquisition is an important part of our strategic plan to become a full-line supplier in the flooring industry worldwide,” says Erno de Bruijn, President & COO, LATICRETE International Division. “The technology, experience and reputation that SOLEPOXY brings us in the area of resinous floor coatings will be leveraged in all our other international business units outside Brazil. It also brings us back into the Brazilian market itself, where the LATICRETE brand had been present for more than 20 years.”

The general management of the company will continue under the direction of Alexis Fonteyne, Founder of SOLEPOXY.

“The union with LATICRETE is strategic for both companies. We share the same values and culture, which is very important to me. The synergy between the two organizations will generate significant gains of competence and competitiveness in the coming years,” says Fonteyne.