Chicago Pneumatic Power Technique (CP) has hired Lesley Taylor as its new marketing communications coordinator, effective immediately.
As marketing communications coordinator, Taylor’s primary role is to plan, coordinate and implement successful marketing and communications activities including digital, print, public relations, advertising, local promotions and event management to directly enhance sales opportunities and track return on investment.
With previous experience working for a product manufacturer, Taylor brings nearly 10 years of marketing experience to CP. In her previous position at Performance Friction Corp., she served as a marketing associate promoting brand awareness through digital, print and social media.
“I am thrilled to be working for a company so passionate about its product, and one whose brand identity is bold and recognized everywhere in this industry,” says Taylor. “The team is incredible and is fully committed to its products, so I am looking forward to every step along the way with CP.”
“With a strong background in marketing, we have no doubt Lesley will do a fantastic job in this position,” says Holly Boutot, marketing communications manager at CP. “Her previous manufacturing experience is a big bonus as she understands the needs of her sales team, the efforts you need to make to keep the brand integrity in tact and how the manufacturing business works in general. We are excited to have her.”
