Rooster, a Kansas-based Construction Technology (ConTech) company, has launched the Rooster Asset Tracking System, an equipment management tool that captures powered, unpowered and heavy equipment activity and automates reporting for $1* per month.
"As our equipment inventory grew, I needed a tool that would cost-effectively tell me, simply, what I owned, where it was, and when it was being used," said Dustin M. Gary, a 22-year construction industry veteran and CEO of DM Gary Holding Co., Rooster's parent company. "I found expensive, complicated, and hard-to-deploy options that didn't work for my growing business. I could use certain parts of one or the other, but nothing truly solved my need. That's when we decided to build Rooster."
The Rooster Asset Tracking System consists of Rooster Hubs and Rooster Activity Trackers. Rooster Hubs are data portals that connect to the cloud through an LTE-M cellular connection to deliver GPS location and activity data. Rooster Activity Trackers are small, rugged devices that, once installed to a piece of equipment, capture activity on a minute-by-minute basis, for up to 5 years, and relay that data to the nearest Rooster Hub.
Download the Rooster Asset Tracking brochure.
Rooster Tracker Features
- Activity tracker data transmits through most concrete and metal to any Rooster Hub within a ½ mile using a long-range, low-power pairing protocol based on the LoRa communications standard and protected by more than a dozen patents issued and pending.
- Monthly subscription is $1 per month for each activated Activity Tracker and $10 per month for each activated Hub, with no long-term contract.
- Operators have the ability to instantly activate and deactivate any Hub or Activity Tracker, to control billing at will, using Near-Field Communications (NFC) scanning capability found on mobile phones. This allows equipment managers to activate and install Rooster devices on equipment when in the yard for maintenance or when new equipment is added to the inventory.
Rooster Hardware Features
- Activity Tracker battery life of up to five years
- Rooster's shake-and-wake design, featuring a "sleep mode" which reduces data and conserves battery power
- Tracker Heartbeat (when infrequently used, Activity Trackers send a "heartbeat" to the System)
"Our crews readily complete timesheets for time on the job, but getting accurate equipment use is nearly impossible," said Doran Schwartz, CFO of DM Gary Holding Co. "With Rooster we can see and manage our assets more effectively; export succinct, reliable reports that back-up our time and materials billing; and optimize ROI for our equipment. It all goes straight to the bottom line."
Rooster offers an introductory "Asset Tracking Starter Kit," which includes a Rooster Hub and its AC and Flying Lead power adapters, four Rooster activity trackers and a set of four mounting options. With a self-service, order-on-demand sales model, customers only pay for activated devices managed through the free Rooster Mobile App, which is available on Google Play and Apple App Store. Expanded Rooster System packs, bulk pricing and a variety of accessories are available. Rooster offers, help videos, live customer support and referral to deployment partners.
* Rooster Activity Tracker subscription is $1 per month. Rooster Hub subscription is $10 per month. Cost of equipment varies.