Lytx Enhanced Risk Detection Designed to Help Eradicate Distracted Driving

Using artificial Intelligence, Lytx identifies texting while driving and other high-risk driving behaviors

Lytx kicked-off its annual User Group Conference by unveiling a next-generation technology designed to address distracted driving: enhanced machine vision and artificial intelligence-powered risk detection.

Each day in the U.S., over 1,000 people are injured, and nine are killed, because of distracted driving. To help combat this epidemic and alleviate other high-risk behaviors for its clients, Lytx, a global provider of video telematics solutions for commercial, public sector and field services fleets, has enhanced its machine vision and artificial intelligence (MV+AI)-powered technology to provide near real-time insight into risky behaviors like texting and driving.

Study: Distracted Drivers 29 Times More Likely to Crash in Work Zones

The technology acts like a co-pilot, constantly monitoring the road and the driver, detecting risky driving and triggering short video clips to provide insight into what’s really going on inside the vehicle. Lytx’s risk detection technology is included as part of its Driver Safety Suite and now includes the following four new MV+AI triggers: handheld device, no seatbelt, food or drink, and driver smoking. It can be coupled with Lytx’s Fleet Tracking Service to provide a complete and integrated solution for fleets looking to optimize their vehicle technology with a single vendor.

“Because of the vast scope and scale of our driving data, we have advanced the use of MV+AI to unprecedented levels within the industry,” said Brandon Nixon, Lytx chairman and CEO. “We now have the ability to more fully and accurately capture and identify risk for the fleets we serve even better than before.”

Lytx presents an accurate view of risk, with greater than 95% accuracy across more than 60 risky driving behaviors. In 2019 alone, the company labeled over 1.75 million minutes of video with cell phone use, driver unbelted, smoking and food/drink behaviors. Powered by this data, Lytx is combining the precision of artificial intelligence (AI) with the discernment of professional human review.

The new triggers announced are an extension of Lytx’s existing MV+AI road-view triggers launched in 2015: rolling stop, lane departure, following distance and critical distance. Both sets of triggers monitor for driving behavior patterns and select short video highlights to be analyzed and screened by Lytx’s artificial intelligence for accuracy. The validated video clips are then automatically sent via a 4G LTE cellular connection from the vehicle to the cloud, where they may be viewed by a client via their Lytx account from any internet-connected computer, smartphone or tablet.

Fleet managers and drivers then have the opportunity to view these video clips using the proprietary coaching workflow. This program has been proven to help change driving behavior and is associated with up to 50% reduction in collisions and 80% reduction in associated claims costs.

“Texting while driving and driving without a seatbelt, as well as industry-specific use cases, like smoking, eating or drinking while driving, are critical risky behaviors for clients,” said Jim Brady, Lytx vice president of product management. “Other video telematics providers that attempt to detect these types of behaviors either bring back a large percentage of false positives or burden clients with mountains of data. By comparison, Lytx’s MV+AI algorithms are the most advanced in the industry, so our clients only receive the most important clips that represent key coachable moments in a format that doesn’t overwhelm them.”