KINSHOFER Realigns Company to Better Serve North American Contractors

Strategic refocus is based on customer needs to ensure the company remains as easy as possible to do business with

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Kinshofer is unveiling the company’s realignment of all Kinshofer Group companies currently operating in North America at the company’s booth (F2732, Festival Grounds) at CONEXPO-CON/AGG. The strategic refocus is based on the primary needs of the customer to ensure the company remains as easy as possible to do business with.

Thomas Friedrich, Group President and CEO, explains: “Since 1980, Kinshofer have been present in the US, seeing constant growth through organic R&D. On top of that, we’ve acquired several businesses that have added companies in the US and additional product that had to be integrated into the range. We’ve realized the time is right to refocus our distribution and realign our overall offer to better serve our customers.”

For forty years, Kinshofer has been offering a wide range of attachments to the US – the realignment will simply mean better access to the range for North American customers. Four specialist product groupings have been defined to facilitate this realignment:

  • Truck Crane tools
  • Demolition & Recycling tools
  • Heavy Construction tools
  • Light Construction tools 

“The revised product combinations represent a unique offering, tailored to the US and Canadian marketplace – unrivalled breadth, depth, expertise and choice, across the widest range of applications and sectors,” says Friedrich. “Both Kinshofer and fellow Group company Solesbee's represent the benchmark in high-quality attachments and have strong traction in the region; they will continue to be supported and powered by our innovative technology brands Demarec and Auger Torque, as we look to grow our business throughout new and existing markets.

In North America, Kinshofer, will retain a focus for manufacturing, distributing and servicing both Truck Crane and Demolition & Recycling tools. An extensive dealer and distribution network, together with a combination of global expertise and local know-how, will ensure simplicity throughout the purchasing, aftermarket and servicing journey. As a ‘one-stop-attachment-supplier’, just about every type of attachment for equipment carriers, with or without hydraulics is offered. Application areas cover a diversity of sectors, including construction, demolition, railway, landscaping, scrap, materials handling, forestry, snow clearing, tire recycling and biomass.

In the US, Solesbee's, also part of the Group, will retain a focus on manufacturing, distributing and servicing both Heavy and Light Construction tools, with specific expertise in attachments for excavators, loaders, dozers and skid steers. Strength, reliability and safety are hallmarks of Solesbee's products - which continue to enjoy widespread growth - and will be complemented by product ranges from Kinshofer and technology brand Auger Torque.