Cat Trial 9: PAC-MAN™ Showcases How Caterpillar Helps Bring Value to Their Customers

During Trial 9 gameplay, the ghosts represent the challenges customers face every day and PAC-MAN™ uses the power pellets, which represent Cat dealer services, to take on those challenges

Kelly Grimm, marketing services coordinator at Caterpillar, Inc. speaks with editor Larry Stewart about how they used the PAC-MAN™ gameboard to simulate challenges and solutions customers encounter on a jobsite and how Customer Value Agreements can help. 

“Caterpillar offers four value promises, hassle free maintenance, ownership, dealer expert advice, peace of mind with equipment health management with the Cat App,” Grimm says."It's not just service, it's about how we can really help customers succeed."

Watch Cat Trial 9: PAC-MAN™ here.

Companies in this article