KIOTI Tractor Sponsors NASCAR's Return to the Dirt

The company served as the presenting sponsor of the NASCAR Cup Series Dirt Race from Bristol on FOX.

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Kioti Tractor played a part in NASCAR's latest race at the historic Bristol Motor Speedway. Returning to a dirt track for the first time in more than half a century, Kioti served as the presenting sponsor for FOX's broadcast of the race on March 29.

“KIOTI and our customers all share a passion for returning honor to the dirt,” said Greg Bibee, Kioti Tractor’s director of strategic sales and marketing. “With this historic race demonstrating the awe and power dirt can bring, just as KIOTI customers do with their tractors and utility vehicles every day, we were thrilled to be a part of this unique event. KIOTI hopes viewers of the FOX broadcast are now inspired to get their own hands dirty and unleash the possibilities of dirt for themselves.”

Whether splashing through a muddy creek on a K9 2400 UTV or prepping land with a CS2220 tractor, Kioti said in a press release that their customers know that good things happen when dirt is involved.