Custom Equipment LLC announces production of its 10,000th Hy-Brid Lift. Custom Equipment has become a global provider of lightweight low-level scissor lifts. The compact size and low floor loading pressures of Hy-Brid Lifts make them an optimal rental choice for plumbers, painters, drywallers, ceiling tile installers and many others. Rental company Lift Works, Inc. purchased the 10,000th Hy-Brid Lift, and was also the company that purchased first HB-1030 Hy-Brid lift in 2004.
Custom Equipment was started in 1981 by Steve and Lynn Kissinger in West Bend, WI, when they realized an industry need for a versatile lightweight scissor lift. In 2004, the company designed and started manufacturing the HB-1030 Hy-Brid Lift, a low-level scissor lift with a working height of up to 16 ft. Lift Works, Inc., a rental company offering big business services with family-run business sensibilities, recognized the potential of the HB-1030 and bought the first one. The original is still in its fleet nearly 15 years later.
Lift Works also purchased the 10,000th Hy-Brid Lift – a HB-1430, the model that has become Custom Equipment’s most popular scissor lift. This all-purpose lightweight lift has a working height of up to 20 ft. and allows for use on delicate surfaces.
“I’m extremely proud of our growth,” said Steve Kissinger, Custom Equipment founder. “I knew there was a need in the industry, but I had no idea how large that demand was. We started by offering one model and selling fewer than 100 units per year. As of last year, we offered six models that are sold worldwide. We’ve improved the lifts as we’ve grown, listening to the needs of our customers by adding productivity features such as USB ports, tool holders and parts trays. We also have made changes to improve the ROI for our customers.”
“Customers love these lifts, and we’re so pleased with our experience with Custom Equipment,” said Martin Starck, Lift Works, Inc. president and owner. “The compact size and high lifting capacity are the reason we’ve purchased them in the past, and the reason we’ll continue to do so.”
