The American Rental Association (ARA) announces that Wynne Systems is the first software company serving the equipment rental industry to achieve ARA Rental Market Metrics certification.
ARA Rental Market Metrics provides equipment rental companies with a consistent way of calculating, benchmarking and reporting critical performance measures. It defines industry standards for the definition of a day, original equipment cost (OEC) and for the calculation of time or physical utilization of equipment, financial utilization, fleet age and percentage change in period-over-period rental rates.
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