Rouse Analytics has rolled out its rental rate and utilization benchmarking service to rental companies and equipment dealers in Canada.
Initial participants in Canada include United Rentals, BlueLine Rental, Battlefield CAT, Stephenson’s Rental Services, Contractor’s Rental Supply, Ontario Rental and Supply, and Broadline Rentals.
Rouse Analytics, in cooperation with the American Rental Association (ARA), launched its benchmark reporting service in January 2011. Over the last five years the service has grown to provide rate and utilization benchmark reporting for 77 rental companies and dealers in the United States, tracking $29 billion of equipment at cost and $11 billion in annual rental transaction volume. Participants include United Rentals, BlueLine Rental, H&E Equipment Services, Ahern Rentals, Sunstate Equipment, NES Rentals, Neff Rental, 34 Caterpillar dealers, and 36 independent rental companies and dealers. The expansion of the service to include rental companies in Canada brings the total number of participating companies to 82.
“We are excited to make our service available to rental companies in Canada and look forward to providing them with visibility into market conditions,” said Gary McArdle, EVP and COO, Rouse Services. “We know from working with our clients here in the U.S. that this information will be extremely valuable to Canadian rental companies and enable them to better measure their performance relative to their peers. We look forward to continuing to expand our service in North America and globally.”
Through its Rental Metrics Benchmark Service, Rouse Analytics collects invoice level transaction data and nightly fleet snapshots from participating rental companies and reports industry benchmarks for rental rates, physical utilization, financial utilization, fleet age and other key performance metrics at a local market level. Participating rental companies receive an initial comparison of their rental rates and other key performance metrics to local market benchmarks for 60 days at no charge and then have the option to purchase more detailed reporting.
