BuildWitt Develops Initiative To Alleviate Workforce Shortage

BuildWitt is bringing together the industry under a new initiative, Better Dirt World, to alleviate workforce issues and unify companies, associations, schools and individuals to help solve the industry's workforce shortage.

Build Witt Press Release Image 1
BuildWitt

BuildWitt is bringing together the industry under a new initiative, Better Dirt World, to alleviate workforce issues and unify companies, associations, schools and individuals to help solve the industry's workforce shortage.

“We have the strength to make construction a noble career and provide infrastructure for our world for generations, but only if we work together. We must pool our resources, knowledge, and people and march in the same direction," said Aaron Witt, CEO of BuildWitt. "We can only win as a team, and we must win."

With 41 percent of the industry set to retire by 2031, and the younger generation not filling that gap, the industry can expect severe ramifications within the next decade.1 

The Better Dirt World initiative will be focused on producing content that changes people’s perspectives of blue-collar work, an online community for the Dirt World, awareness campaigns, quality training content to train the next generation and upskill the current workforce and on sponsoring schools and students to receive BuildWitt Training licenses.

BuildWitt has more than 200,000,000 hits on its content in 2022 alone. Leveraging their people-first approach, there are four audiences the company plans to work with to help solve this industrywide problem:

  • Educators need modern resources to learn and teach about the importance of the industry and Dirt World careers.
  • Parents need to better understand the industry and see the Dirt World as a noble profession.
  • Companies need to invest in their people, their brands, and training their employees.
  • The industry as a whole needs to quit competing and work together to develop resources.


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