Bobcat leaders Kelly Humble, senior product marketing manager and Nadine Erckenbrack, marketing manager for public relations, sat down with during CONEXPO-CON/AGG to talk about what’s new with the company. For one, they discussed how the company plans to expand beyond the construction jobsite to the consumer space. They said the company is so much more than skid steer loaders, compact track loaders and excavators and the many fans of Bobcat, who are not necessarily owners and operators, want to be part of the Bobcat brand. Bobcat, which is celebrating its 65th anniversary this year, plans to offer clothing, toys and more to engage those fans.
They also discuss STEM and Bobcat’s Earlypreneurs, grants, tours and other educational programs to bring more young people into the manufacturing and compact equipment industries. At its CONEXPO-CON/AGG booth, Bobcat hosted its new video game, Groundbreaker Rumble, allowed players to go through a virtual obstacle course while operating equipment and using attachments.
The company is incorporating more technology and automation into its operations and has added two new distribution centers in the U.S. to deliver parts to customers faster.