Time for Rental to Think Outside the Box

Doing something a little different can challenge you, create opportunity, open new avenues for success and growth, and change outlooks. When was the last time you looked outside the box when it comes to your business?

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When was the last time you “thought outside the box?”  

Was it yesterday when you started a social media page for your business? Or what about when you decided that plaid was out, and Hawaiian shirts are in? Or might it have been when you created a gift card incentive for your employees for environmentally friendly practices? 

If you can’t think of an example, maybe this will help. The Wikipedia official definition of thinking outside the box describes it as, “a metaphor that means to think differently, unconventionally, or from a new perspective.” And as cliché as it is, putting that simple phrase into motion can pack quite the punch in terms of changing you or your business’ direction.  

Take our story, How Telematics Solutions are Aiding Equipment Rental, for example. It mentions a report called, “The 2021 State of Connected Operations Report: Customer Insights and Trends,” and highlights how successful implementation of technologies like telematics lead to increased safety, efficiency, productivity, and cost-savings. 

This is a perfect example of how thinking outside of the box and getting out of your comfort zone by trying new things can help your business. In fact, the report shared how 90 percent of respondents said telematics has allowed them to focus their time on other tasks to improve their bottom line.  

Companies should also consider thinking outside the box when it comes to software and data protection, too. If the past year has taught us anything, it’s the prevalence of digital methods for both communicating and business. What you currently use may work, but thinking outside the box and finding the right rental software for your needs can help you increase your income.  

Another great example of thinking outside the box is our Renter’s Review (RR). When approaching this year’s feature, I came to the conclusion that I was going to have to do something a little bit different than what our readers might be used to. I won’t lie to you; I was nervous about stepping out of the proverbial Rental comfort zone.  

But I am not one to shy away from a challenge. A fun fact about me is I love to try new things. Foods, cities, adventures, etc. I enjoy tiptoeing outside my norm because I usually find something amazing. So, with RR, I did just that. I had a story, and I ran with it. The situation itself and the equipment rented were both on the more unconventional side of things, but it afforded me the opportunity to present a fresh perspective that I might not have otherwise been able to.  

And that’s what thinking outside of the box does. It challenges you, and creates opportunities, new avenues for success and growth, fresh eyes, and changed outlooks. So, fill me in. How have you thought outside of the box? What have you done differently? Shoot me an email at [email protected] 

Stay strong,