Trackunit and ZTR Unite to Meet Construction Demands

As a combined entity, Trackunit and the ZTR IIoT division will extend its core focus to accelerate the digital journey in the construction industry.

Trackunit And Ztr I Io T Are Coming Together
Trackunit

Trackunit and the Industrial IoT division of ZTR are uniting to better serve the growing demands of the construction industry. Putting customer needs first, the two telematics companies are combining their resources to accelerate innovation and drive digital transformation — with collaboration and service at the center of their strategy.

“We see the industry at a pivotal tipping point when it comes to digitalization of their business and equipment – and customers are looking for a trusted partner,” says Soeren Brogaard, CEO of Trackunit. “Together, we are strengthening our core focus on enabling the ecosystem of construction. By combining our businesses, we’re elevating our technology and increasing the value customers will be able to extract from their data."

ZTR President and CEO Sam Hassan, agrees: “By combining ZTR IIoT and Trackunit resources and offerings, we’re better equipped to serve the needs of the customers now and in the future.”

Over the past few years, the realm of IoT and telematics possibilities has evolved from simple track and trace technology into highly actionable insights that create massive value for the stakeholders of the construction industry.

After the transaction closes, the combined entity of Trackunit and ZTR will specialize in creating offerings that enhance utilization, increase fleet availability, improve safety, and reduce equipment loss. In addition, both companies will help customers in collecting data and translating it into actionable insights – enabling customers to build smarter and more resilient machines. Furthermore, the combined entity is dedicated to helping improve daily operations for customers with increased operator safety, machine health, and business optimizations.

“Our promise to the industry is based on collaboration. With a purpose as determined and noble as eliminating downtime, we know that working with our customers to apply new digital tools is absolutely necessary,” says Brogaard.

Data proliferation is expected to grow exponentially as penetration of connected equipment continues beyond 2025 and machine-level data grows. Given these developments, Trackunit and ZTR IIoT will be able to better help their customers meet the changes that come with increasing digitalization of the construction industry.

“ZTR and Trackunit together represent an incredible next step that will enable us to become a truly global player to better serve our customers. I’m excited to roll up my sleeves and take an active part in the executive team. I look forward to venturing out on this shared mission, one in which I have no doubt Soeren Brogaard will capably lead,” says Hassan.        

Information provided by Trackunit and ZTR, and edited by Alexis Sheprak

Latest