Grown-ups Playground?

We've been sending out survey's as of late to better gauge the issues that are most important to our audience and one response that keeps popping up is equipment utilization. Which makes sense. If you're paying for a unit and its sitting around you're losing money. But does it have to be operated on a jobsite to make money? Have you thought about other ways that your underutilized construction equipment can make you money? How about charging $200 an hour to let "citizens" dig holes and "play" with life-size Tonka Trucks? Check out the video below as one man is trying to establish a business around this idea.