Green will only Grow More

At least that seems to be the message being delivered by the SmartBrief audience. In a recent poll the audience is asked "Will green design and construction become more prevalent in 2008?" A resounding 91.67% of people say that "Yes, the industry will see an increase." (Results at the time of publication) Hopefully this comes as no surprise to anyone. I think the industry knows that green building is only in its infancy and will continue to become more prevalent over the next few years, if not decades. This can be seen in the results of surveys such as this and the increasing coverage in industry articles, news items and other forms of content. The question then is not are you adapting to the green movement, but what are you doing to get in front of this trend and give your business a competitive advantage?