How 15 Minutes a Day Can Help Build Your Pipeline of Work

Set aside 15 minutes a day to check in with clients, find network opportunities and get on social media to help fill your project pipeline

Construction contractors should set aside time each day to check in with current and past clients, find new networking opportunities and get on social media to help keep the pipeline of work flowing.
Construction contractors should set aside time each day to check in with current and past clients, find new networking opportunities and get on social media to help keep the pipeline of work flowing.

Construction business owners are busy, but they still have to find time to keep the pipeline of work flowing. In an article from Associated General Contractors of America's Constructor, author Anne Bouleanu pinpoints three tasks contractors can do for five minutes a day to help keep new business coming in: check in, network and get social.

1. Check in with clients

Set aside a few minutes each day to check in with clients of your current projects. Send a quick email to check on how the project is progressing. Maintaining good relationships with your current clients can lead to word-of-mouth referrals and future business.

Checking in with clients also creates great communication flow. Creating this strong relationship can help a customer feel more comfortable with you and your business. You may become the go-to contractor for that customer's questions and even future projects.

Even after projects have been completed taking the time to reach out to former clients is a great opportunity to fill you pipeline of work.

2. Look for networking opportunities

Contractors may not be able to leave the job or the office to attend the countless number of networking events around the country, but networking sites on the Internet can be just as productive. Spend a few minutes each day browsing networking sites — such as LinkedIn — and reading up on industry trends. You might also catch a glimpse of what your competition is doing.

Spend a few minutes each day browsing the Internet for more networking sites. Write them down and take the time to explore them further later.

If you can spare some time maybe once a month, check out some of the networking events in your area as well.

3. Get on social media

 
Access to the Internet is easier than ever now that most people have computers, smartphones and/or tablets. If you're company doesn't have a social media presence then you're missing out on countless opportunities for work.
 
Most people aren't looking for businesses in the Yellow Pages anymore (except maybe on yellowpages.com). Getting your business on social media such as Facebook, LinkedIn and Twitter takes minimal time to set up and as little or as much time as you want to maintain. And it can improve brand reputation and drive new customers to your business with just a few minutes of work.
 
Once your construction company has a social media presence, spend a few minutes each day to check those accounts. Spend time responding to comments or questions customers may have. Showing this responsiveness and willingness to interact catches the eye of social consumers.
 
Social media is a great platform for construction contractors to show off new designs, collaborations, projects or company news that could interest potential clients. Basically it can be free advertising!
 
Contractors may think they are too busy to spare time on these tasks, but in today's economy and tech-savvy world can you really afford not to? Set aside 15 minutes a day and you could be on your way to filling your project pipeline with minimal time (and money) investment. A few minutes can make a big difference in the long run.
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