Dur-A-Flex Debuts New Floor System and Product Certification Program at the World of Concrete 2012

Contractors will get their first introduction to Armor-Stat ESD, a floor system with wear characteristics of urethane and the protection of a static dissipative floor, at World of Concrete 2012.

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Dur-A-Flex, Inc. will exhibit at the World of Concrete trade show in Las Vegas, January 24 - 27, 2012. Making their debut at the show will be Dur-A-Flex's Armor-Stat ESD floor system and a product certification program aimed at new and existing Dur-A-Flex contractors.

Armor-Stat ESD, the newest of Dur-A-Flex's line of market-focused flooring systems, combines the excellent wear characteristics of urethane and the protection of a static dissipative floor. "Introducing Armor-Stat ESD at the World of Concrete provides a venue that allows us to personally reach out to scores of contractors and share the insurmountable benefits this system offers," says David Hughes, vice president of Marketing, Research & Development.

Sharing the spotlight with Armor-Stat ESD is Dur-A-Flex's Applicator Certification Program, a training seminar designed to help contractors develop their application expertise, improve installation efficiencies, reduce re-work and increase their project opportunities.

"This Applicator Certification Program is led by Dur-A-Flex's Technical team and helps our contractors achieve a level of project assessment and product installation expertise that will enhance their business. We will drill down on the techniques that allow them — as qualified installers for Dur-A-Flex — to present the end user with the highest quality product while improving their bottom line. It is a formula for success," says Patrick Meade, vice president of Sales and Technical Support.

Armor-Stat ESD and the Applicator Certification Program will be featured in the New Product Display area located in the Convention Center's Central Hall along with being showcased in Dur-A-Flex's main booth, #12419, South Hall. There, show goers will encounter vibrant displays and product samples touting Dur-A-Flex's methyl methacrylate, epoxy and urethane lines. A special emphasis will be on the urethane-powerhouse, Poly-Crete, a winner when it comes to foodservice and food manufacturing floors, outperforming other flooring choices when handling food stuffs, high temperature wash downs and eroding bacteria.

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