New General Manager Named for MAPEI/GRT Division

MAPEI has named Jesse Osborne as the new general manager for its MAPEI/GRT concrete admixtures and cement additives division, which is headquartered in Eagan, Minnesota.

Jesse Osborne 58f901b7e3db0
Mapei Company Logo 10940607

MAPEI has named Jesse Osborne as the new general manager for its MAPEI/GRT concrete admixtures and cement additives division, which is headquartered in Eagan, Minnesota. Osborne will report directly to Luigi Di Geso, President and CEO of MAPEI North America. He will also interact closely with MAPEI’s Global Liquid Admixture Group – headed by Walter Nussbaumer – and the Research & Development Center in Milan, Italy, as MAPEI/GRT adds new product offerings to its portfolio. Plans are also in the works for a new concrete admixtures R&D department at the MAPEI plant that is being built in Logan Township, New Jersey.

“We feel Jesse can deliver the leadership we need to take MAPEI/GRT to the next level in this market,” Di Geso says. “His background and experience will help us strengthen the organizational structure of the division as we grow the brand both organically and geographically.”

Osborne’s topline goal is to expand the reach of the regional MAPEI/GRT sales territory into a national footprint. Geographic expansion will begin in Texas and the Southeastern United States, and spread up the East Coast to the Northeast. The division will also be developing synergies with MAPEI’s facilities and sales people in Canada. “The excitement from the other MAPEI divisions is infectious and refreshing, and gives me confidence that we will succeed early and in depth,” Osborne says.

Osborne comes to MAPEI/GRT with 37 years of experience in the industry, having previously worked for BASF and Euclid Chemical. “I see my position as a unique opportunity to work with a company that is just starting to grow its concrete admixtures and cement additives business in the Americas, and I believe that MAPEI/GRT will gain a respectable share of the market,” Osborne says.

In addition to managing sales and R&D, Osborne will oversee manufacturing operations for MAPEI/GRT. Daily operations will be managed by Marco Federico, who has worked with MAPEI in Italy since 1995 and has held increasingly responsible positions in production and management.

Latest